January 27, 2017
Cobb looking ahead to accelerating growth in Asia
The increasing strength of Cobb in the Asia-Pacific region was highlighted by general manager Pelayo Casanovas at a biennial gathering of team members at the Plantation Bay resort of Cebu in the Philippines.
"Cobb has been growing market share in Asia Pacific substantially over the last three to four years, and we are on target in 2017 to become the breed of choice in the region," he said. "On top of the new facilities we have built in China and our plan to produce grandparents in New Zealand, we are also growing our sales and technical team. Our goal is to have a strong, highly skilled team of professionals who are an integral part of the Cobb family supporting our customers. We're also launching an advertising campaign that highlights the expansion of our team in Asia."
On the product side, Cobb is introducing the CobbMV male which is expected to gain at least two points of feed conversion improvement, Casanovas added. "The CobbMV male has previously demonstrated great performance in all climates with outstanding fertility and has also improved broiler livability. We are going to do a full launch at VIV Asia 2017 and we're really excited."
During the week, Roy Mutimer, regional vice president EMEA and Asia-Pacific,spoke about global developments for Cobb while technical experts Winfridus Bakker and Cody Polley shared their knowledge around breeder management with the team.