January 26, 2015

Novus marks 10th anniversary of mineral solutions at IPPE

Novus is celebrating the tenth anniversary of its chelated trace mineral solutions, MINTREX®, and will host several events at this year's International Production & Processing Expo (IPPE).

The expo takes place in Atlanta, Georgia, January 27-29.

According to Novus, the anniversary reflects the company's leadership position in the chelated trace minerals market and highlights the company's dedication to sustainable solutions that improve animal welfare while minimising environmental impact.

Gavin Bowman, executive product manager, minerals at Novus, explains, "MINTREX, a mineral chelated with HMTBa (the active ingredient in ALIMET® feed supplement), is a highly bioavailable source of copper, zinc and manganese."

"Research proves MINTREX delivers more bioavailable trace minerals to the small intestine than other organic or inorganic trace minerals. The more bioavailable a mineral is, the lower the dietary concentration needed and as a result, less minerals are excreted into the environment."

Novus will also present its latest data on enzymes, feed quality, gut and foot pad health, eubiotics and pigments.

More information on events organized by Novus at IPPE can be found at www.novusint.com/IPPE2015