January 25, 2010

 

 

 

Euroduna Rohstoffe GmbH and Hamlet Protein have reached an agreement in principle on the sole distributorship for Hamlet Protein products in Germany.

 

In the course of 2010, Euroduna will start selling Hamlet Protein products.

 

Under the agreement, Euroduna will become the sole representative of Hamlet Protein sales of its soy protein range for the German feed market.

 

The agreement will be implemented during 2010.

 

Søren Bank, Chief Commercial Officer of Hamlet Protein, said working with Euroduna in the German market will not only strengthen the company's position its existing customers, but will also be instrumental in implementing the company strategy on reaching new business segments within the speciality animal feed market.

 

Dr. Bernhard Herbort, Business Development Manager of Euroduna, said the decision for cooperation is based on long-term oriented strategic considerations. He said the technological experience and innovations of Hamlet Protein will result in new ingredient solutions.

 

These strengths of Hamlet Protein, together with Euroduna's marketing experience for feed ingredient specialities, will be transformed into sustainable support for customers from the piglet feed, calf milk replacer and pet food industry, said Herbort.

 

To drive the cooperation between the two companies, Fons Hegeman has joined Hamlet Protein as Sales Manager for the German market.

 

Until the new distribution agreement takes full effect, Fons Hegeman will be Hamlet Protein's sales contact for all of the German market.