January 24, 2013
As part of its overall global digital media strategy, Cobb-Vantressannounced Tuesday (Jan 22) the launch of a redesigned website, http://www.cobb-vantress.com.
The site was developed with its users in mind, giving customers, employees and partners around the world quick and easy access to Cobb's expertise from any desktop or mobile device.
"Technology is constantly evolving and, at Cobb, we are dedicated to advancing our digital technology as well," said Roger Vessell, director of world marketing at Cobb.
The website launch represents the initial phase of Cobb's two-part digital media strategy of advancing its global communications and meeting the developing needs of employees and customers. Throughout 2013, Vessell says Cobb plans to focus its efforts on enhancing the company's digital footprint by implementing social media platforms to instantly engage and connect with customers and prospective employees, building mobile applications to tap into the growing population of global mobile users, and developing additional micro sites to connect its global audience to its vast array of technical knowledge.
"Cobb is deploying an integrated solution with this new strategy that extends the company's technical knowledge and customer service beyond the traditional efforts," said Patrick Keefe, digital strategist with HughesLeahyKarlovic, a leading St. Louis based digital communications agency who spearheaded the project. "HLK sees this as an opportunity for Cobb to increase the efficiency of communication with its customers and enhance the company's recruitment and retention efforts."
The most compelling feature of the new site is the Cobb Academyforum, an organised portal of extensive information, articles and videos readily available for customers anytime they need it. Leveraging Cobb's thought leadership and expertise in the industry, Cobb Academy provides user's immediate access to technical guides, the Cobb World Tech Schoolvideo series, a library of articles on best practices, and even the ability to directly connect with Cobb technical experts through an Ask the Expertfeature.
Additionally, beyond improved navigation and aggregation of information, the site is a useful tool for the recruitment process at Cobb. Potential employment candidates have access to candid, one-on-one video interviews with actual Cobb employees who describe the day-to-day operations, the experiences and opportunities, and what makes Cobb different from other organisations in and out of the industry. The Better Worldfeature of the site tells the story of Cobb as a leader and difference maker in communities around the globe helping to make the world a better place to live.
Cobb-Vantress, Inc. is a poultry research and development company engaged in the production, improvement and sale of broiler breeding stock. Cobb is the world's oldest pedigree broiler breeding company.
