January 14, 2014

Fairway Group Holdings Corp., parent company of Fairway Market, announced that its 14 stores in the tri-state area will be the first to offer its customers Murray's Chicken bearing the "Non-GMO Project Verified" seal.

This seal lets consumers know which Murray's Chicken products have met the non-GMO project standard. These chickens feed on non-GMO corn and soy–crops most at risk for GMOs. The feed is regularly tested, and certified by a rigorous, independent verification process from the Non-GMO Project Verified, a non-profit organisation committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. 

"Fairway offers a large variety of non-GMO items so we are very pleased to add Murray's non-GMO chickens to our selection," said Herb Ruetsch, CEO of Fairway Market. 

"We are reaching a tipping point in consumer habits and behaviours as it pertains to GMOs in their food," says Steve Gold, Vice President Sales and Marketing of Murray's Chicken.

Many consumers are very price sensitive when it comes to buying organic food for its non-GMO attributes. Murray's is breaking that barrier by offering 'better-for-you' non-GMO chicken without the organic price tag.

Fairway Market, headquartered in New York, is a high-growth food retailer offering customers a differentiated one-stop shopping experience "Like No Other Market".  Fairway has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasise an extensive selection of fresh, natural, and organic products, prepared foods, and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries.