Feed Bussiness Worldwide: January / February 2013

 

 

 

We are entering a transitional era when many time-honoured assumptions about the world poultry market are eroding. While US and Brazilian dominance of the global broiler export market appeared unapproachable, the years since the financial crisis have seen regional exporters chip away at this dominant, but weakening duopoly.

 

While we expect Brazilian and US dominance to erode further, the world we are entering does have a back-to-the-future element to it:

 

In 2002, America held 38.2% of the world's poultry market, Brazil 27.7%. Together, they controlled 65.8% of world poultry exports. Thailand had gone from a near zero market share to account for 7.5% of world broiler exports in 2002. It was about to overtake China, the third ranked exporter, which had a 7.6% export market share.