January 9, 2013

Excentials to expand market presence globally

Excentials has the mission to export Orffa's business model outside European home market as it has opened in the last two years own offices in Vietnam, India, Jordan, Argentina, Brazil, Mexico and USA.

Besides that, around 25 countries are serviced via Exclusive distributors, covering amongst other Latin America, Middle East, some parts of South East Asia, Turkey and Russia.

Excentials' portfolio consists of Betaine hydrochloride, L-Selenomethionine, Micro-encapsulated butyrate, Mycotoxin binders, Nutritional emulsifier, Rumenprotected Choline, Coated Zincoxide and others. Tailor-made innovative products are always open for discussion.

It has been promoting its' product portfolio in several exhibitions around the globe, increasing its global market presence. Starting at Vietstock exhibition (October 10-12) in Ho Chi Minh City, Vietnam, Excentials presented itself for the first time in Vietnamese market. In July 2012 Excentials established an office in Vietnam and appointed Le Dinh Hao as country sales manager. A full portfolio is now being registered, and products are expected to be allowed to be used as early as January 2013.

One week later Excentials invited customers in Mexico during VIV Mexico in Guadalajara (October 17-19) where it presented itself with their own booth. In Mexico product registrations are already in place and Excentials is already actively selling several products, amongst others betaine and micro-encapsulated sodium butyrate.

Big attention was given during Eurotier (November 11-14) in Hannover, Germany, where Excentials shared a large booth with mother company Orffa. It allowed customers, distributors and other business partners from around the world to meet and discuss business opportunities. But moreover it showed the size and market position Orffa has created over the last 45 years in European home market. People could experience all the benefits Orffa can offer and which resources are also available for Excentials customers.

Last show in the global tour was Poultry India exhibition in Hyderabad (November 28-30). Orffa Animal Nutrition, the Indian subsidiary that distributes Excentials portfolio in Indian market, established in 2010, has already created a strong customer base and distribution network in Indian market, specifically for Excential Beta-Key (non-hygroscopic betaine hydrochloride) and Excential Butycoat (micro-encapsulated sodium butyrate). During Poultry India, Excentials introduced four new products to Indian market; Excential Selenium (pure selenomethionine), Excential Energy Plus (nutritional emulsifier), Excential Toxin A (aflatoxin binder) and Excential Calsporin (sporeforming probiotic).