January 8, 2010

Thailand to penetrate US market with different strategy

The US market is on target for the Department of Export promotion (DEP) to expand Thai export value in 2010 despite a slight improvement of the US economic downturn.

DEP director general Srirat Rastapana said that the department will adapt "Hard Selling" as a marketing strategy with an aim to penetrate the importers and buyers in the US, in particular the Hispanic group, as this minority is considered one-sixth of the US population or approximately 46 million people.

Srirat stated that the most potential of Thai products in US markets at present include frozen food and others, especially for frozen shrimp which gained popularity in US market despite an AD tax collection. She also believed that if Thai entrepreneurs know how to add value on Thai shrimp, net sales will increase tremendously.