January 7, 2014

 

Greenfields set to expand into Malaysian milk market

 

 

 

In tandem with its growth in the region, Greenfields Milk, a leading dairy producer in Southeast Asia, plans to aggressively expand into the Malaysian market.

 

Greenfields started to supply fresh milk to Gloria Jeans Coffee Bean in Malaysia in November last year, and also launched its fresh milk in Giant and Cold Storage supermarkets in Kuala Lumpur.
 

Greenfields has been distributing milk and dairy products to some of the regions' and world's leading food services businesses. It expanded into milk processing two years later, and now distributes its products in Indonesia, Malaysia, Singapore, Hong Kong and the Philippines.

 

Jan Gert Vistisen, Head of marketing and sales for AustAsia Food, a distributor for Greenfields Milk, projected a 4% annual growth in volume in Malaysia, with Indonesia growing at about 18-20% in volume and Singapore at about 7%. He said he does not see any major investment in local farm production or milk production in Malaysia, adding that Greenfields has gotten approval from the Department of Islamic Development Malaysia and DVS in early November last year to export its cheese to Malaysia.

 

"We actually in the past brought farmers from Malaysia to our farms in Indonesia to train them in good farming methods so we have a very, very good relationship with the Department of Veterinary Services (DVS)," he said.

 

Vistisen said, "Greenfields holds a commanding market share in Indonesia with its fresh milk, and we just launched our fresh milk in retail shops in Malaysia, including in Kuala Lumpur. We believe Malaysia is very, very promising because in Malaysia, the consumers consume about more than 50 litres per person, per year. In Indonesia, they only consume eight, in Singapore, they only consume 32, so there's a big market in Malaysia," he said in a recent interview.

 

While the company currently produces about two million litres a year, he hopes that it will be increased to at least 10 million litres within three to four years. He added that if Greenfields can build the markets in the near future to 10 million litres, "you'll probably be looking at us investing in a farm in Malaysia but we want to build the market first."

 

 

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