December 28, 2016

Cobb Sweden visits US industry

For the 30th anniversary of Cobb Sweden as a distributor of the breed, senior executives of the company were given a tour of Cobb-Vantress and parent company Tyson Foods in Arkansas, US.

The visitors, headed by Torbjorn Persson chief executive of Cobb Sweden, and Jan Pettersson, chief executive of the Blenta Group, spent three days touring Cobb headquarters, farm and feed mill locations and Tyson Foods farms, hatchery, processing, as well as the Tyson Foods Discovery Center research facility. Additionally, they met to talk about innovation and product development with representatives from Walmart and a regional grocery store chain.

"The Swedish industry is looking at moving to a bigger bird of 1.95-2.10kg and opportunities for developing the market through further processing," Pettersson says.

"We really appreciated the opportunity to get together with many interesting and inspiring people from the chicken industry in Arkansas," Persson comments. "It is important to see how the US market differs from that in Europe, and the visit has shown us new processing opportunities. I'm sure, in return, the meetings also enabled our hosts to learn about the market situation in our region and our focus on antibiotic-free production and European standards over many years."