December 26, 2011


Agromed appoints EFEV as distributor for China market (Press Release)



Agromed Austria has announced a distribution agreement for China market with EFEV Group, a leading company in distribution of feed additives and animal health products in China.


This new partnership will enable Agromed to enter and develop the China market as part of its expansion plans in Asia Pacific.


"We are very excited to have EFEV as our distributor in China, a market with immense potential," said Helmut Grabherr, CEO of Agromed Austria. "EFEV is highly regarded as a premier provider of quality animal health and nutrition products. Their team is not only professional but technically strong with a solid understanding of the market. Together with their broad distribution network in the region, EFEV is our ideal partner to build the OptiCell® product line in China."


"It is with much pleasure to be able to represent the OptiCell®  in China," said Hu Hongbin, president of EFEV Group. "With an in-depth experience in the feed and livestock industry, we have our fingers on the pulse of the market needs. High performance products which enhance animal health and performance is key in today's dynamic marketplace. The addition of OptiCell® products to our portfolio will allow us to offer this outstanding product to meet the demand for a performance dietary fibre source."


"With EFEV as Agromed's new distribution channel in China, we expect to increase the OptiCell® brand recognition and develop considerable business opportunities for the product," said David Saunders, CEO of LinkAsia Partners. "We are on track to further expand Agromed's position as a leading producer of premium natural feed additives."


OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources.  With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognised as a valuable, high density dietary fibre source for modern feed programmes.

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