December 23, 2019


Brazilian cattle to benefit from Australian tag technology


Following successful trials across Queensland, tag developers Ceres Tag have signed a memorandum of understanding with Brazilian cattle management technology firm LeBov, providing them access to a market in excess of 230 million head of cattle, nearly tenfold of Australia's, The Australian reported.


The tag produces similar data to smart watches, and allows farmers to track whether an animal has escaped, been stolen, is giving birth or is sick, by feeding GPS data directly to a smartphone or computer.


The technology is a joint initiative between the Queensland Government, James Cook University, Ceres Tag and the CSIRO.


"This is an exciting development for Ceres Tag following the success of a trial in North Queensland," Premier Annastacia Palaszczuk said. "Ceres Tag's technology is a perfect fit for the Brazilian cattle industry because their farmers face the same challenges as Queensland graziers - tracking cattle across such vast areas of land."


The technology has been trialled in Queensland since 2018.


The tag is also set to transform Australia's domestic cattle industry, state innovation minister Kate Jones said. "With this new technology due to be commercially available in Australia in late 2020, graziers will know if their cattle are sick, if they have roamed too far, the condition of the paddocks their cattle are grazing on and when they're ready for breeding," Ms Jones said.


"It can also reduce the chance of theft - they use GPS tracking, accelerometers, Bluetooth tracking and radio-frequency identification through a proprietary smart ear tag."


The goal is to develop an ultra-low power ear tag which lasts as long as the animal does.


A similar technology from a US university was recently reported: