December 16, 2011


Aurora Alimentos introduces project to improve poultry production



Brazil's Aurora Alimentos, in partnership with Embrapa Suinos e Aves, the government research body, is launching a new project to improve poultry production practices in the country.


Projeto Frango Aurora is a three-year initiative that provides suppliers with the technical support to improve poultry production, sustainability, animal welfare, the production of safe feed, the safety or workers and the health security of farms.


55 farms were involved in a pilot project, and by 2014, all of Aurora's 1,800 suppliers will be brought into the project. Aurora's technical team will implement protocols to guide production and that will cover everything from how documentation is prepared to the removal of dead birds, and which will make national and international audits easier to conduct.


The project, said to be the first of its kind in Brazil, will focus on improvements at farm level, and the areas that need to be addressed have already been identified. Aurora hopes that through providing its poultry suppliers with set procedures to be followed, the profitability of the group as a whole will be improved.

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