MLBA6: December / January 2009
Alpharma: Global expansion and reassuring solutions
By Arianne M. Perez
With world production of poultry and swine poised to hike further on population growth and rising protein consumption, Alpharma re-affirms its commitment to expand in the Asia Pacific, as well as in other growing markets worldwide.
Currently, Alpharma's Animal Health Division (AHD) is aggres­sively pursuing new global market opportunities by utilizing its exper­tise in fermentation technology and enriching its product portfolio with new products and combination ap­provals.
Mike Hsieh, the company's regional marketing manager for Asia-Pacific says that Alpharma's overall strategic direction is to create a high value specialty pharmaceuti­cal business and to achieve growth organically and through business de­velopment activities. The main focus particularly in the AHD is to continu­ously develop business in food ani­mal markets, broaden the division's product portfolio and substantially penetrate developing markets.
Founded in Norway in 1903, Alpharma Inc. is a global specialty pharmaceutical company with leader­ship positions in both human and animal health. Alpharma AHD is a leading manufacturer and marketer of animal health feed additives to the poultry, swine and cattle industries in North America, with a strong and growing presence in Latin America, Asia-Pacific and Europe.
With four decades of expertise in fermentation and manufacturing technologies, AHD produces its core Bacitracin-based feed additives Al­bac and BMD and also markets over 100 prominent medicated feed addi­tives (MFA) such as Aurofac, Avatec (the only divalent anticoccidial in the world), Bovatec and other health products used for growth promotion, feed efficiency and disease preven­tion or treatment.
Globally, Alpharma animal health ranks second in terms of market share position in the medicated feed additive market segment.
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