November 24, 2021


France's CCPA to embark on strategic reorganisation



France-based Union of Cooperatives (CCPA) an expert in animal nutrition, has announced its reorganisation as it continues its corporate development.


This is to be done in line with the changes to the group's governance made in the first quarter 2021, prefiguring the foundation on which a new strategic plan will be developed.


Last month, Mickaël Marcerou, CCPA's chairman of the board of directors, and Olivier Poli, general manager, made an announcement regarding the reorganisation.


CCPA will be drawing on resources of its research and innovation division, a portfolio of brands hinging on three distinct fields of expertise, that will be supported by corporate support functions and the strengthening of sales teams both in France and outside the country.


The aim of the project is to give the CCPA the assets it needs to define and deploy the forthcoming strategic plan, following on from its Challenge 2020 plan which has reached completion. The company aims to step up the development of the CCPA Group by anticipating market trends for the greater satisfaction of its customers.


The reorganisation gives CCPA's management the opportunity to put group research and innovation back in its rightful place, the company said. CCPA's historical, fundamental idea was to create a services firm that provides effective support with significant changes taking place in livestock farming.


According to CCPA, the central and key role of innovation is reasserted today with the company's creation of a research and innovation division at a time when livestock sectors are still undergoing significant transformations.


Arnaud Wieczorek will be in charge of managing this new division. He was a member of the executive committee and the board of directors at the Roullier Group.


CCPA is announcing several appointments to bolster added value contributions from the divisions and the corporate support functions to the overall organisation of the various entities in the CCPA Group.


Another appointee, Maëg Videau, is joining CCPA as administrative and financial director.


Catherine Barbier has been appointed as human resources director. The position has been created to strengthen CCPA Group's human resources development policy and will focus on overseeing the group's expansion into international markets.


CCPA Group's three fields of expertise share a common culture to provide customers with a fully comprehensive coverage of animal health and nutrition. Accordingly, the first of these fields covers the provision of products and services to customers, along with recognised zootechnical and nutritional expertise. This field of expertise accounts for 82% of CCPA's turnover and will be managed by Emilien Dupuis, formerly CCPA's development director.


The second field of expertise brings together the activities of the design, production and marketing of nutritional specialities, feed supplements, minerals and lick cubes under the Deltavit banner. With a factory in Trégueux in the Côtes d'Armor area of Brittany, France, it accounts for 12% of total turnover. Clément Le Ricousse, formerly CCPA's EMEA sales manager, will take charge of it with a view for future development.


The third field of expertise, that of functional ingredients, focuses on the manufacture and marketing of additives and specific raw materials. Currently managed by Novation, the Spanish branch of the CCPA Group, it accounts for 6% of the group's turnover and will continue to be managed by Andres Ortiz.


To support the activities and development of CCPA's three fields of expertise, the company will be relying on a sales force organised by geographical areas, which will enable it to take market specificities into account and provide offers tailored to local concerns.