November 23, 2020
HKScan, Apetit to start commercial cooperation in Sweden
Food company HKScan and Apetit have signed an agreement to sell Apetit products in the Swedish food service channel.
HKScan will act as a distributor of Apetit's plant-based value-added products in the channel from the beginning of February 2021.
"It is great to get to work together with Apetit in Sweden. Apetit products will strengthen our sales portfolio in Sweden and increase our role in the plant-based product market in the food service channel. The commercial cooperation with Apetit in Sweden supports HKScan's strategic target to grow into a versatile food company," said HKScan's CEO Tero Hemmilä.
"Cooperation with HKScan supports our strategic priority to strengthen the Swedish market in food exports and is a great opportunity for Apetit. Also, the cooperation perfectly supports our goal in the Swedish food service channel," said Apetit CEO Esa Mäki.
HKScan has a strong foothold in the food service channel, a well-functioning sales organisation and customer relationships. The cooperation will start with the frozen value-added products sold under the Apetit brand.
Demand for plant-based products is growing in the food service channel. The products have been pre-tested with end customers in Sweden and they have been very well received, according to HKScan.