November 16, 2015

Aviagen and Pure Breed mark 15th year of cooperation

In the 15th year of Aviagen^® and Pure Breed's strategic relationship, Aviagen CEO Jan Henriksen heard first-hand from its key distributor about its exciting new expansion plans while visiting the company in Saudi Arabia recently. 

Henriksen and a delegation of Aviagen (/search/?q=Aviagen) senior representatives met Pure Breed Chairman Hosam Al Yousof and his team.

Pure Breed, the Ross^® distributor for Saudi Arabia, the Gulf States and Yemen, provided a strategic overview of the company's vision for supplying Ross^® 308 in the region and updated the Aviagen delegation on its investments in facilities, including its new feed mill--the only of its kind producing heat-treated, biosecure feed for its own GP farms in the country.

Discussing the visit, Henriksen said, "This was a great opportunity for us to meet Hosam Al Yousof and the Pure Breed team, hear about their plans for the future and cement our longstanding relationship with them. This is our 15th year of working with Pure Breed and we look forward to our strong cooperation for many years to come."

Pure Breed currently exports around 2 million parent stock to Yemen and the Gulf region. Discussions also focused on Pure Breed's restructuring of its Distributor Customer Focus Team to supply customer service to the Saudi industry with Aviagen's support.

Chairman Hosam Al Yousof, commented, "It was our pleasure to welcome Jan and the Aviagen team to Pure Breed to discuss our restructuring plans with them as well as our plans to work together in the future. We are proud of our continuous investment in our facilities which ensures we have the highest quality product and services on offer to the local Saudi customers as well as those further afield."

US-based Aviagen is the world's leading poultry breeding company, developing pedigree lines for the production of commercial broiler chickens under the Arbor Acres, Indian River and Ross brands.