November 17, 2021


Devenish strengthens international presence with appointments in Middle East, North Africa region



Devenish, a leading UK-based agri-technology company, is expanding its presence in the Middle East and North Africa (MENA) region, with the appointment of Whad Fayed to the new role of poultry nutrition product manager.


Devenish is recognised as a leading provider of environmental, animal and human health solutions, and a key influencer in driving performance and welfare throughout the food chain in response to the growing consumer demand for safe, nutritious food.


The company has a strong presence in the Middle East and North Africa, where its team for those regions is led by regional manager Dr Fuad Saleh and supported by area manager Nihat Ozturk.


Based in Egypt, Fayed will be responsible for leading the development of poultry nutrition in the MENA region and driving sales throughout Turkey, Egypt and Saudi Arabia. 


Speaking about the appointment, Ian Atterbury, managing director of Devenish International said: "The Middle East and North Africa is a key market with huge growth potential. Over the past five years, our business has gone from strength-to-strength in the region as we have built a solid customer base for our innovative nutritional solutions, and I'm very pleased to welcome Whad to the team.


"With a background in poultry disease and nutrition, an MBA in major international business and over twelve years' experience in feed additive sales in Egypt, Whad brings with him both a wealth of industry knowledge and expertise which will help to support our customers and strengthen our team in the region."


"Devenish is well respected across the Middle East and North Africa and has a proven-track record of delivering innovative research and providing the poultry industry with high quality, nutritional solutions," Fayed said. "This is a great opportunity to be part of a growing international team and I'm looking forward to working with colleagues across the group to further grow the business in the region."


- Devenish