November 17, 2020
Cargill highlights innovations for healthier future at third CIIE
In its third year of attendance, Cargill has brought a wide array of innovative food and agriculture products to the China International Import Expo (CIIE) on November 5-10, in Shanghai, China.
Product introductions range from plant-based proteins, food ingredients and animal nutrition to personal care and dielectric fluid for power transformers. Through Cargill's continuous innovation efforts and research and development investments, the company is responding to Chinese consumers' increasing demand for healthier food ingredients and healthier personal products to match their healthier lifestyle decisions.
"Innovation is critical for Cargill in China, and we are very glad to highlight some of the innovative products tailored for Chinese consumers during CIIE," said Jerry Liu, president of Cargill China. "We bring global and local expertise altogether to innovate for the China market. CIIE is not only a place for us to showcase our innovations, but a great platform for us to obtain consumer insights, which will in turn further drive our product development."
Visitors to the 200sqm booth of Cargill were able to sample certain innovations, with alternative proteins and food ingredients cooked onsite by Cargill chefs. Attendees can also experience interactive games that demonstrate the unique features Cargill products from beauty to on farm productivity solutions.
Alternative protein innovation
Cargill introduced plant-based protein to the China market in April of 2020. The plant-based chicken alternative nuggets and beef alternative patty, under Cargill's own brand PlantEver, is now available at multiple online and offline channels, including Tmall, JD.com and all 97 Metro supermarkets across China.
Cargill and Lawson's co-branded, plant-based alternative chicken roll and scallop sandwich can be purchased from more than 1,600 Lawson stores in East China. Most recently in October, KFC China has launched several plant-based menu items in 120 outlets of six cities in partnership with Cargill.
Enhancing farm productivity through innovation
Cargill introduced 5H Solution to help animal farmers in China effectively manage their farms and enhance productivity. This solution also is helping farmers respond to China's ban of the use of hormones in animal feed, starting in July 2020. The Cargill 360 programme was also launched in 2019 to help farmers fight again ASF through comprehensive prevention and control.
Investing in innovation in China
Cargill has innovation centers headquartered in Shanghai and Beijing. They are tasked with innovating around new products, new flavors and new menus in the areas of food ingredients, animal protein and bioindustrials.
The company also has application centers and technical service centers in Bazhou of Hebei Province and Songyuan of Jilin Province which provide tailored solutions for local customers. These facilities work closely with their counterparts around the world to meet customer needs and bring innovations to market.
During the CIIE conference, Cargill expected to sign agreements totaling approximately US$2.7 billion for import of products including beef, grain and iron ore, which are sourced around the world.
Cargill executives including the company's president of Asia Pacific, Robert Aspell, president of China, Jerry Liu, and other business leaders attended different meetings, forums and seminars to exchange ideas on broad subjects such as trade, food safety and economic development.