November 14, 2022


Aviagen's 2022 Arbor Acres Training Seminar Asia focuses on driving profitability



The Aviagen® Arbor Acres® team recently welcomed customers from throughout Asia Pacific to the 2022 Arbor Acres Training Seminar Asia (AATSA), which took place on November 1-3 in Bangkok, Thailand.


Topics presented by Arbor Acres and external specialists emphasised the theme "Driving profitability" amid today's challenging times.


Supporting this theme, the training explored performance metrics and their impact on profitability. It also presented best practices for ongoing improvement in key areas such as livability, feed efficiency, hatchability, egg production and health, through careful management of feed and nutrition, housing environment and biosecurity. Management advice was tailored to the unique climate and growing conditions of the Asia Pacific region.


Attendees also saw how data analytics can be applied to maximise bird welfare and economic success. Additionally, they were introduced to Aviagen's innovative augmented reality (AR) customer service tool to provide instant, real-time training and support from in-house specialists at remote locations.


"Arbor Acres is leading with new developments in technology," said Greg Hitt, regional technical manager for Asia. "This was demonstrated during AATSA, where we conducted a remote hatch debris breakout, along with a virtual 360 degree tour of the new Aviagen North America feed mill in Pikeville, Tennessee (the United States). We also reached more customers in a single event by leading with a hybrid meeting, allowing those not able to travel to join a selection of the proceedings remotely."


Arbor Acres brand manager for Asia Pacific Yash Jaiswal explained that his team intended the training to deepen knowledge in areas most relevant to their customers. "Our Arbor Acres producers are our number one priority. The AATSA provided an ideal form for providing tools to boost their competitiveness, especially considering the current global situation."


"In addition to providing useful and up-to-date content, the AATSA offers an opportunity for our customers to network with the Arbor Acres team and with one another, discussing their challenges and ideas for improvement," Hitt added.


- Aviagen

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