November 10, 2020

 

New Canadian pork promotion and research agency to help sector thrive

 

 

Canada has announced the creation of the Canadian Pork Promotion and Research Agency (PRA) that will support the competitiveness and sustainability of its pork sector by enabling the development and implementation of promotional and research activities.

 

The agency's establishment was announced by Marie-Claude Bibeau, Minister of Agriculture and Agri-Food.

 

Pork producers and processors are expected to benefit greatly from the agency's works, especially as producers cope with impacts of the COVID-19 pandemic.

 

The PRA will allow producers to take full advantage of the increased market opportunities, both domestic and international. It will also help mitigate and manage the potential risks of African swine fever by investing in research activities that could boost on-farm biosecurity and surveillance.

 

The creation of a national levy system will underpin the PRA's activities. Levies will also be collected on imported pork products, at a rate that is no more than the minimum levy paid by producers across the country.

 

Agriculture and Agri-Food Canada and Farm Products Council of Canada (FPCC) have been working closely with the Canadian Pork Council to help establish PRA and ensure it provides long-term benefits for pork producers across the country.

 

- Government of Canada