November 8, 2011
Cornered by foreign dairy giants, Bright Dairy & Food Co Ltd plans to enter the high-end instant milk powder market before the end of this year.
The company is now working actively on the preliminary promotion scheme, sources said.
The high-end milk powder to be launched by Bright Dairy & Food will reportedly receive milk supply from Synlait Milk Limited, a New Zealand peer that the Chinese dairy maker previously acquired.
The Chinese dairy maker considered acquiring a foreign brand and foreign milk sources and expanding overseas, going beyond the Bright Dairy & Food image.
Bright Dairy & Food is the only Chinese dairy company with overseas milk resources. It will be of greater significance for the industry whether the company's strategy of overseas milk resources and domestic marketing will make it, said industry insiders.