November 6, 2024

 

EuroTier 2024: International pavilions reflect Hanover, Germany event's global reach

 

 

EuroTier 2024, to be held in Hanover, Germany, will be hosting 25 international pavilions, reflecting the exhibition's international reach, with 65% of exhibitors joining from outside Germany this year.

 

Hailing from some 10 countries and agricultural regions – spanning Asia, Europe and North America – the pavilions are distributed across EuroTier's 13 halls and offer solutions for all livestock species. Some 10% of exhibitors are in a country pavilion.

 

"We have two newcomers this year, which are Northern Ireland and the US state of Nebraska," said Ulrike Schmidt-Machinek, head of international sales for DLG exhibitions. "Exhibitors from these respective regions will present solutions that are relevant to farming professionals visiting EuroTier.

 

"Exhibitors from a specific country are grouped together in a country pavilion. This makes it easier to access information and allows visitors to quickly get an overview of what is on offer and what developments are taking place in that country."

Organised by Invest Northern Ireland, the Northern Ireland pavilion is located in Hall 11.

 

The exhibition's first pavilion from US state Nebraska is organised by the state's Department of Economic Development and focuses on cattle genetics and equipment. Situated in Hall 12, the pavilion is supported by the governor of the State of Nebraska, Jim Pillen, who will also be the keynote speaker of the Cattle & Pig Event, which takes place on the eve of EuroTier, on November 11.

 

Located in Hall 20, the main French pavilion hosts 20 companies that produce feed and feed additives. Many of the exhibitors are based in Britanny, France.

 

China is represented with 13 pavilions covering veterinary and feed products as well as dairy and pig management systems.

 

At the UK Pavilion in Hall 11, visitors can meet up with representatives from the British livestock industry focused on genetics, including sheep, cattle, and pigs, as well as associated companies, including those in the animal health, feed additive, biosecurity, and advanced reproduction technology sectors.

 

- DLG