October 31, 2008
VIV China 2008: the future is bright
Press Release

VIV China, which took place from October 20-22, 2008 at the New China International Exhibition Centre, has received a rating of 7, reflecting a continued success.


The 446 exhibitors at the biennial international Feed-to-Meat trade show welcomed 19,035 visitors from 75 countries. The exhibitors rated the show with a 7.0, expressing their appreciation about the improved quality of the visitors. The show confirmed its role as the leading event for the animal husbandry sector in China.


The move to the new exhibition venue NCIEC proved to be a good choice, as being away from the city centre discouraged "co-incidental passerbys", so the visitors were industry specialists determined to find answers and solutions to improve their production processes, according to project manager Ruwan Berculo.


About 312 Chinese and 134 international companies from 23 countries participated in this year's edition. The 19,035 visitors, more than ever before, came from an all-time-high of 75 countries. These figures reflect the strong, international development of animal husbandry in China.


''Exhibitors were very satisfied with the origin of the visitors. Not only were there more visitors from more Chinese production areas than in 2006, the international visitors also came from a larger number of countries than in the show's history of five editions,'' said Berculo.


During the course of VIV China, Vencomatic BV from the Netherlands and Shanghai Extra Machinery Co. Ltd from China signed a letter of intent to co-operate in a joint venture called Venco-Extra Poultry Equipment Co. Ltd. The new cooperation will begin November 1, 2008, and will focus on the production of poultry equipment for the local Chinese market.


Sanovo Staalkat also introduced a new, egg-breaking machine to the Chinese market.


Official country pavilions present at VIV China came from France, the Netherlands, Korea, Italy, the UK and the US (the States of Illinois and Minnesota).


The Canadian Swine presentation featured the country's leading genetics experts: ''We made many contacts with Chinese breeders who are improving their herds to obtain a better meat quality and faster growing pigs.''

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