VIV has announced Eggs! as the special theme for VIV Asia 2009, which will take place from March 11-13 in Bangkok, Thailand.

 

In VIV Asia 2009, egg production and processing in Asia will receive special attention, as the exhibition will focus on innovations in the industry.

 

Eggs! features a dedicated Pavilion on the exhibition floor, a  conference and a CEO Forum. The Eggs! concept was developed in close co-operation with key industry figures, united in the Eggs! Steering Committee.

 

VIV has decided to place eggs in the spotlights due to the positive outlook for production and consumption of eggs and egg-related products in most Asian countries, said Project Manager Ruwan Berculo.

 

The organisers' objectives are to present world-class innovative products and services to advanced top-end buyers, and to explain best practices and guidelines for production and processing.

 

''We intend to turn it into an extremely useful combination of education and new ideas for all stakeholders in the sector,'' explains Berculo.

 

One exhibition hall will contain the Eggs! Pavilion. This is an area showing and explaining the key issues in the egg production chain, the so-called 'Eggtrack'. The organisers invite leading companies in the field of production and processing to present their innovations. The pavilion links to the Eggs! conference that takes place on March 12. The conference will be the meeting place for buyers, opinion leaders and scientists. The Eggs! CEO Forum will close the day. 

 

VIV set up the Eggs! Steering Committee (ESC) with key persons representing business and science from the US, Europe and Asia. The ESC worked closely together to define the objectives of Eggs! VIV Asia 2009. The major challenge was to select themes that reflect today and tomorrow's trends in the Asian-Pacific egg industry, as well as the needs of its producers. Firstly, the'Eggtrack' of the complete production and processing chain has been developed as the basis for the pavilion and conference. Seven main themes have been selected from it. 

 

Berculo said, "In the area of genetics, the focus will be on breeding for performance. In hatching, we are focusing on the production of uniform and healthy day-old chicks. The focus in feed and nutrition is to be on bird performance and producing quality eggs. About layer housing, the key issue chosen relates to innovative housing systems for healthy hens and clean eggs. The health theme will cover the requirements for disease control to achieve the well being of the bird. Egg processing will concentrate on processing for multiple uses. Lastly, we will be particularly examining the needs of packing stations by considering quality control for effective egg handling."

 

Eggs! is a media partnership between VIV and WATT Publishing.