October 20, 2016

Royal De Heus appoints director of business development in Asia


De Heus has appointed Ton Hovers as director business development for Asia.


With the appointment of Hovers, De Heus Asia strengthens its management with a director possessing broad experience and knowledge in international food and agriculture, especially in the animal nutrition sector in Asia. With this step, De Heus Asia emphasises its ambition to accelerate the growth of De Heus throughout Asia.


Hovers will be responsible for the procurement of micro's (vitamins, minerals, amino acids and feed additives), coordination of De Heus Asia's export activities and the development and implementation of strategic projects for the company.


Hovers obtained a Master degree in agricultural science from Wageningen University. Previously, he was chief operations officer for BEC Feed Solutions, a leading premix company in Australia. His experience also includes positions with Windmill Holland, Hendrix Voeders, Nordos International and Trouw Nutrition International. He was part of the team to set up the first premix factory for Nutreco / Trouw Nutrition in Jakarta, Indonesia in 2008. He brings over 20 years of experience, knowledge and capabilities in setting up and developing businesses in Asia.


"Royal De Heus is a strong entrepreneurial company with an ambition that motivates me, contributing to the further professionalisation and agricultural development of the independent farmers in Asia," Hovers said about his position. "I look forward to put in practise all my agricultural knowledge and experience to create added value in new nutritional categories and regional areas and to get access to these new territories."


Hovers will relocate from Brisbane, Australia, to Ho Chi Minh City, Vietnam, in early 2017. He will report to Gabor Fluit, business group director of De Heus Asia.

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