October 19, 2021


Chore-Time: Bringing improved productivity to the global poultry industry




Founded in 1952, Chore-Time has evolved into a leading global organisation built on its commitment to bringing improved productivity to the poultry industry. The company develops and manufactures complete solutions to maximise poultry and egg production, including a full range of feeding and drinking systems, egg production systems and egg collectors, smart solutions for feed handling and climate automation, and intelligent management controls and software.


eFeedLink: Chore-Time has recently updated its CHORE-TRONICS® 3 Controller with features to help poultry producers optimise productivity. Could you tell us more about how the CHORE-TRONICS 3 Control differs to other poultry house management systems in the market?


Chore-Time: We are constantly updating and improving our systems to give growers better control over the feeding, drinking and environmental conditions of their poultry operations. What makes the updated CHORE-TRONICS® 3 Controller unique can be categorized into three major automated technologies:


1.  Heat and Moisture Removal Calculation

The updated system continuously calculates the minimum ventilation time for removing heat and moisture from the house. It works by keeping track of the actual amount of water going into a house while also measuring the temperature and humidity both inside and outside the house. By using the data to modify the minimum ventilation run-time, the system is able to automatically achieve a desired range of relative humidity to help keep the birds more comfortable and the floors drier.


2.  Maximum CFM (cubic feet per minute) Curves

Larger birds need higher ventilation rates to stay comfortable. The CHORE-TRONICS 3 Controller is pre-loaded with how much air each Chore-Time fan can move and provides automatic control to accurately maintain maximum CFM curves based on bird age. As static pressure changes in the house, the control calculates the required CFM for each fan based on the conditions.


3.  PDS™ Pneumatic Drinking System Technology

The PDS™ System automatically adjusts water supply based on bird age and demand. This is not necessarily 'new' to the updated controller, but the ability to flush the system at any time using a "Flush Now" button is a notable additional feature. This gives poultry producers another way to manually stimulate birds to eat and drink beyond the ability to flush automatically based on water temperature and/or time of day.


Like all previous CHORE-TRONICS Controls, these new features can be monitored and activated remotely with the CHORE-TRONICS mobile app. And as with previous iterations of the system, the updated CHORE-TRONICS 3 Controller is modular and upgradeable so growers can add new options and capabilities as they are developed.


2.  In addition, could Chore-Time provide an overview of your key solutions to improve bird welfare, e.g. the industry standard FLEX-AUGER® System?


Animal comfort is among the primary product design factors influencing our product innovation and product improvements. This is not only seen through our major technological advancements that improve animal productivity while improving bird welfare, but in some of the smaller details as well. For instance, we construct many of our equipment surfaces to be rounded and contoured to avoid bird injuries. We use materials that are easier to clean and sanitise. And we are always looking for ways to design systems that allow for natural bird movement. Our FLEX-AUGER® Feed Conveying System is certainly an early example of how our product innovations changed the industry in terms of both efficiency and more hygienic feed handling. A recent example is our KONAVI® Feeder which gives birds easy access to feed from day one, while discouraging them from climbing into the pan, helping to keep feed more sanitary. In general, the more comfortable we can make the birds, the more productive they will be. So it only makes sense for us to be committed to enhancing quality animal care.


3.  Please share with us some of Chore-Time’s export and service activities in Asia, and what can customers look forward to in the near future?


Chore-Time has local technical service and sales support staff in Asia and also opened a distribution warehouse in Thailand in 2020. This will facilitate quicker response and supply of systems and critical parts throughout the region.


4.  Globally, how has COVID-19 affected Chore-Time and its customers’ operations, and what has the company done to overcome the challenges caused by the pandemic?


When difficult times arise, that is when the true stars of any operation rise to the occasion. And what we have seen with the pandemic is that Chore-Time is blessed with many great people. Every part of our organisation in all locations around the globe has been impacted in some way, but our people have all battled through to successfully avoid disruptions to our business – and hopefully to our distributors, as well.


Our suppliers have responded well, but like most everyone, we have had challenges with commodity supplies. Of course, as outbreaks flare up in different parts of the country and the world, we could be impacted at almost any time. So our team not only actively monitors each supplier carefully, but also has established contingency plans to be able to react quickly to a supply issue, when necessary.


5. What is Chore-Time's global outlook for the poultry and egg production systems sectors?


Currently, the best way to state our industry outlook is cautiously optimistic. In a time period that was dominated early by COVID-19 concerns, there were a lot of unknowns. The early assumption was to expect the worst. Certainly, this industry faced a lot of challenges. This was especially the case with smaller producers as workforce issues slowed or stopped production from time to time. Also, demand waned greatly in the food service industry as restaurants were forced to shut down, at the very least temporarily, and many of which closed for good.


On the other hand, retail sales improved as more and more people were making meals at home – with poultry and eggs being nutritious, easy-to-prepare options. Furthermore, exports of poultry and eggs soared in 2020. This was particularly impacted by the opening of the China market, which should continue to be a positive relationship following the end of the pandemic.


Of course, as long as the pandemic continues, there are impacts it could levy on our industry. Also, we are always keeping a close eye on commodity price fluctuations and egg production regulation trends. And it remains to be seen how smaller producers fare after all of these challenges.


6. What can customers look forward to from Chore-Time, especially when it comes to the company’s sustainability measures and its actions to address changing market conditions?


Chore-Time is committed to bringing improved productivity to the poultry industry. We have a history of product innovation, and more importantly we have a vision for enhanced poultry and egg production. Both our history and our vision inspire us to engage in ongoing development of knowledge, skills and products. Our past, present and future converge into a singular focus on introducing technological advancements to meet and surpass the ever-changing needs of leading poultry and egg producers as they strive to feed a growing world.