October 18, 2019
Campaign adverts were posted on various Brussels metro stations, with information about the benefits of the livestock industry.
This was in response to the debate about the impact meat and livestock have on global climate change.
The social media campaign #meatthefacts is funded by the European Livestock Voice, supported by EU farmers organisations, foie gras producers, as well as the fur and leather industry.
A spokesperson for Livestock Voice believes the campaign is necessary to address another side to the story—how the meat and livestock industry contributes to bioenergy, biodiversity and its benefits to the rural economy.
The spokesperson adds that without livestock, there will be a significant reduction in self-sustaining locally-produced food. Biodiversity and essential habitats will be affected, with a shortage of natural fertilisers and green energy. Communities from rural areas will be forced to move away.
The livestock sector accounts for less than 6% of EU’s total climate emissions, says the Livestock Voice campaign. Research published in the Nature journal concluded that livestock is responsible for a minimum of 14.5% of global carbon emissions.
Livestock Voice states that alternative meats made from plants are not the way to reduce the impact of climate change, as its production also has environmental footprints. The campaign stresses the best way to reduce greenhouse gas emissions is by replacing fossil fuels with greener alternatives.
While current eating habits are unsustainable, Michael Lee, Professor in sustainable agriculture at Rothamsted Research in Hertfordshire, considers livestock to be important to agriculture sustainably, the environment, rural communities and human health. The research centre is one of the oldest agricultural institutions in the world.
His solution—a more veggie-focused diet accompanied by high quality meat for its nutritional values, and how it improves the soil and environment.
- The Guardian