October 16, 2018

Pure Breed presents first training academy for Aviagen Ross customers

In late July, Pure Breed, the distributor of Aviagen Ross^® broiler breeders in Saudi Arabia, welcomed close to 145 customers to Riyadh for its inaugural training academy.

Broiler and breeder managers, owners and production directors, as well as delegates from Saudi Arabia's Agricultural Ministry, were in attendance.

Ross is currently the leading breed in Saudi Arabia due to the business benefits gained by its strong performance, feed efficiency, growth rate and environmental tolerance.

"We support Pure Breed as it works to help customers improve their business success by training them in current best practices to optimise the productivity of Ross breeders," said Bulent Tanyildizi, international commercial manager for Ross Middle East and Africa (MEA).

The academy offered management advice to promote the performance, health and welfare of Ross broilers, which were presented by Ross MEA specialists. The poultry industry in Saudi Arabia is currently facing challenging times posed by a surge in avian influenza (AI) outbreaks. Hence, the training placed a major emphasis on biosecurity and disease prevention.

Aviagen places the highest priority on the biosecurity of its flocks, and has been granted "compartmentalisation status" for various supply bases throughout the world. Thus, in the event of disease outbreak, the company can safely export its breeding stock to any country that accepts the compartment status, providing an added protection for the security of supply.

The academy also provided an opportunity to award Pure Breed customers Al Watania, Tanmiah, Dijla Poultry and Golden Chicken - the latest members of the Saudi Arabia Ross 140 Club. The club recognises customers who, through diligence and expert stockmanship, achieve performance of 140 chicks per hen housed at 60 weeks.

"It was a great pleasure to spend time with our customers during the very first Pure Breed Academy," said Pure Breed CEO Moeen Alkhatib. "Our goal for the event was to address major issues relating to health and biosecurity, and the overall response was positive. We look forward to seeing them again at the second Academy in 2019."

- Aviagen