As part of the reorganisation, Carlos Salinas has been appointed Executive Director – East Asia, effective October 1. In this role, he will lead USSEC's efforts to build trust, grow relationships, and strengthen market access for US Soy across the region for the mutual benefit of US Soy farmers and international customers.

 

The regional structure updates will ensure USSEC is well-positioned to achieve its strategic goals amid evolving global market dynamics. The updated model realigns regional boundaries for US Soy export markets, streamlines program administration, and strengthens USSEC's ability to support global priorities and deliver value to customers worldwide.

 

"Guided by our core values and commitment to continuous improvement on behalf of US soybean farmers, USSEC regularly assesses its effectiveness and efficiency," said Jim Sutter, USSEC CEO. "The new structure strengthens USSEC's focus on strategic priorities, vital relationships, and ensures US Soy remains the trusted partner of choice for customers around the world. We are confident that Salinas will provide strong leadership across East Asia, and look forward to the impact he will make in advancing US Soy's presence and partnerships in the region."

 

"I'm excited to continue advancing US Soy's mission across East Asia," said Carlos Salinas, USSEC Executive Director – East Asia. "This region represents tremendous opportunity for growth, collaboration and innovation. Together with our partners, we will continue building trust, expanding market access, and delivering sustainable value to our customers."

 

 Carlos Salinas serves as Executive Director – East Asia for the US Soybean Export Council (USSEC). In this role, he leads USSEC's efforts to strengthen market access, build customer trust, and grow demand for US Soy across East Asia.

 

Salinas brings more than 25 years of experience in global agribusiness and international trade, with strong background in a broad range of commodities—including oilseeds, feed grains, and vegetable oils. Most recently, he served as Regional Director for the Americas at USSEC. Prior to joining USSEC, he held commercial and leadership positions at Continental Grain, Bunge and ADM.

 

With extensive experience working in the US, Germany, Brazil, Singapore, Mexico, Bolivia, and other global hubs, Salinas is well-positioned to guide USSEC's strategy and programs, ensuring the organization fulfils the mission of US Soy to be a trusted, reliable and sustainable source of nutrition and energy worldwide.