October 13, 2016
BIOMIN World Nutrition Forum: Leading phytogenics market by 2020
Shortly before the opening of the 2016 World Nutrition Forum in Vancouver, Canada, BIOMIN managing director, Dr. Hannes Binder, outlined the feed additive producer's ambition to become the market leader in the phytogenic feed additive (PFA) space by 2020.


"BIOMIN will be the top phytogenics company within the next four years," stated Dr. Binder. BIOMIN already ranks among the top three companies in terms of annual PFA sales globally.


"For us, market leadership means having the best science, the most innovative products, prompt customer service and unparalleled technical support. These elements ensure an unmatched customer experience," he added.


Feed efficiency


"In many places, the livestock industry is in transition. Producers are looking to get more out of their feed, reduce antibiotics, shrink the environmental footprint and enhance gut performance. These all point to feed efficiency, and that's where innovative phytogenic feed additives come into play," Dr. Binder explained.


"The unique value proposition boils down to better feed conversion - that's what Digestarom® delivers," Michael Noonan, Biomin's global product line manager of phytogenics, remarked, highlighting the product's one-of-a-kind formulation, documented mode of action, and proven efficacy in numerous field and scientific trials.


As the use of phytogenic feed additives becomes more widespread, more livestock firms recognise the benefits of their use. "Once Digestarom® is incorporated into the diet, our clients appreciate the enhanced growth performance, better animal product quality, emissions reduction, reduced medicinal costs and relief from intestinal stress," Noonan said.


Future development


"We have seen significant demand from livestock producers for effective phytogenics for poultry, swine, ruminants and aquaculture species, and the expectation is that this will continue for the foreseeable future. We will leverage our deep knowledge here to advance the science even further and help the industry fully achieve the genetic potential of their animals," Noonan added.


BIOMIN puts considerable investment into scientific research, product development and understanding how Digestarom® works on a molecular level. The BIOMIN Research Center situated in Tulln, Austria, and staffed with more than 100 scientists and researchers, conducts a robust in-house R&D programme in cooperation with more than 200 respected laboratories, academic and research institutions worldwide.


About the World Nutrition Forum


More than 800 delegates from 84 countries met in Vancouver for the 2016 World Nutrition Forum hosted by BIOMIN, which began on October 13. The biennial event includes a two-day scientific conference with mycotoxin and gut performance plenary panels, and species-specific breakout sessions on topics concerning poultry, swine, ruminants, and aquaculture.


First held in Salzburg in 2004, the World Nutrition Forum hosted by BIOMIN has become the leading opportunity for industry practitioners to share ideas and exchange knowledge.


- News and image source: BIOMIN