October 12, 2021


Japan's JCCU endorses BAP with rollout of four-star smoked steelhead


Japanese Consumers' Co-operative Union (JCCU) is the latest Japanese organisation to endorse the Best Aquaculture Practices (BAP) third-party certification programme with the rollout of its first BAP-labeled product, "CO-OP Smoked Salmon Trout Cut Off."


Beginning on October 1, 70-gram packages of salt-and-sugar seasoned smoked steelhead trout trimmings carrying the four-star BAP label — meaning the product was sourced from a BAP-certified farm, processing plant, hatchery and feed mill, the highest designation in the BAP star system — will be available to JCCU's customers across Japan. The fish is sourced from Alimentos Multiexport SA in Chile.


The private-label product is part of JCCU's CO-OP Sustainable series, which currently consists of 84 products that meet independent standards designed to protect people and the planet. JCCU is a national federation of consumer cooperatives that serve consumer cooperative societies throughout Japan. Its main function is to supply food and other necessities to its members through retail outlets and home-delivery services.


JCCU was founded by Toyohiko Kagawa in 1951.


"I would like to commend JCCU for taking this step to show their strong commitment to sourcing responsibly sourced seafood. They are among the leaders in Japanese retail when it comes to providing and educating about responsibly sourced seafood to Japanese consumers," said Steve Hart, Global Seafood Alliance's (GSA) vice president of market development.


Japan is an emerging market for the BAP programme, with 24 organisations now endorsing it.