October 6, 2021
Delacon creates global awareness for sustainable egg consumption
For the fifth straight year, Delacon is celebrating World Egg Day on October 8 through the company's Green Egg Campaign.
The initiative's primary goals are to focus on consumer awareness of eggs as a precious protein source, strengthen local egg-laying industries and increase egg consumption. After the success of this campaign in Asia, Delacon expanded its reach to a global level by distributing eggs and organising educational events in collaboration with the Bethesda Children's Village Social and Educational Center in Brazil and local distributor Arifs Ltd. in Bangladesh.
According to the Brazilian Association of Animal Protein, egg consumption significantly increased in 2020, and is directly correlated to the recession triggered by the pandemic.
With growing demand, producers seek for safe and sustainable animal production, said Delacon. The importance of natural alternatives such as phytogenics has increased significantly as they improve feed conversion, increase laying rate, enhance egg quality and reduce carbon footprint.
Based on years of research, the industry is getting more aware of the high impact animal nutrition has on egg quality and the environment, Delacon added.
Delacon collaborated with the Bethesda Children's Village Social and Educational Center in preparation for the World Egg Day. The company's regional technical manager, Maria Luiza Ruiz, and sales group lead (Latin America), Roberto Montanhini Neto, organised educational activities in the afternoon.
Dr. Maike Maziero was invited to talk about the benefits of consuming eggs and the production process, as well as their different structural components. In addition, more than 1,000 eggs were given to the students.
"We care about future generations and feel delighted to be part of the development of future generations because it is from them that the new production and consumption habits will be designed," said Neto.
Due to the COVID-19 restriction in Bangladesh, Delacon collaborated this year with local distributor Arifs. Through giving eggs to families in need, Delacon pursued its goal of raising awareness about the health benefits of this nutritious protein source, said the company.