October 6, 2011
Cobb extends reach into Asia
Cobb-Vantress has launched a regional sales and technical office in Bangkok to cater to the growing market for its broiler breeding stock in Asia.
This move, which follows the appointment of Duncan Granshaw as general manager for Asia last year, makes the new office the hub of Cobb's Asian activities, providing a permanent base for some sales and technical personnel and enhancing service to customers.
Its geographical coverage will stretch from Australia and New Zealand, to Bangladesh and Nepal, as well as China, South Korea and Japan.
Cobb-Vantress Philippines will retain its own office supporting parent stock customers in the country and also provide an additional base for the international sales and technical team when working in the country. The two offices will work closely together with some personnel in the Philippines taking on additional responsibilities in the Asian regional office.
With the increasing success in China, there may also be another office there in the future. "Given rapid growth and the sheer size of the market in China, what we do with China itself may depend on how our business grows," said Cobb president Jerry Moye. China may end up having its own regional office, much like Cobb's operation in South America where the Brazil office also serves the continent.
Cobb is also planning to build a great grandparent hatchery and farm in Asia-Pacific by the end of 2012 to supply grandparents to customers in the region rather than importing them from the US or Europe.
The new facility will have enough capacity to support demand in the region for at least the next five years. Cobb is now looking for a potential site that must meet the highest standards of environmental cleanliness, hygiene and security.