October 5, 2021

European Poultry Meat Association members commit to creation of sustainability charter


Members of AVEC, the European Poultry Meat Association, have committed to develop a sustainability charter that will be published in early 2022.


150 AVEC representatives met on September 10 in Berlin, Germany, where the German member of AVEC, BVG – Bundesverband der Geflügelschlachtereien eV -hosted the 63rd AVEC General Assembly.


The debates focused on the sustainability of the sector, in the context of the Green Deal and EU Farm to fork strategy, with a lively exchange between first class speakers from both authorities and academia.


The General Assembly concluded with a major announcement, as AVEC president Paul Lopez presented the "Berlin Declaration" in which the European poultry meat sector commits to develop a Sustainability Charter to be published at the start of 2022.


Through this commitment, AVEC intends to demonstrate that European Poultry Meat is part of the solution in the fight against climate change by developing concrete solutions to improve the sustainability of the sector. The sector aims at finding a balance between the three pillars of Environment, Social and Economy to establish true sustainability.


AVEC's secretary general, Birthe Steenberg, made clear that "the level of commitment of the EU poultry meat sector is highly dependent on the willingness and capacity of the EU Commission to defend the sector from unfair competition from third countries. It is of huge importance that the efforts implemented in EU poultry meat sector - which will raise the production costs - are not met with a counter effect of larger imports of poultry meat from third countries. We produce meat in a very climate smart way in Europe - so importing more meat from third countries will in the end lead to higher GHG (greenhouse gas) emissions globally."


The launch of the sustainability charter is an unprecedented effort from the sector to respond to society's concerns on sustainability and highlights the high level of responsibility from the sector to face the upcoming challenge of climate change.


- The Poultry Site