October 3, 2011


Zhongpin starts trial production at Tianjin pork plant


Chinese meat and food processor Zhongpin Inc commenced trial production on its new prepared pork products plant in Tianjin on Friday (Sep 30).


The company's new plant is the second phase of its industrial park in Tianjin. Phase one began operating in January 2010 with an annual production capacity of about 100,000 tonnes for chilled and frozen pork.


The new prepared pork products plant, which cost approximately US$22 million to build, will have an annual production capacity of about 36,000 tonnes.


The facility will produce sausages, hotdogs, and other Chinese-style and western-style low-temperature meat products.


Xianfu Zhu, chairman and CEO of Zhongpin Inc, said, "In addition to our chilled and frozen pork, we also sell our prepared pork products in Tianjin that we create in other locations, so we already have a good market presence and foundation there for prepared pork products.


"For that reason, we believe with confidence that our new facility will yield good market share increases for our prepared pork products in greater Tianjin. We are quite confident that the new facilities in Tianjin will satisfy the traditional strong market demand during the Chinese New Year in early 2012."

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