October 3, 2003

 

 

Netherlands Fishery Products 2003

 

Executive Summary

 

Salmon consumption in the Netherlands is rising thanks to increased purchases of fresh, farm-raised salmon.  Meanwhile, consumption of canned salmon remains stable at just over four thousand metric tons per year.

 

The Netherlands's role as a transshipment point for canned salmon was diminished somewhat in 2003 as imports and onward shipments fell by more than one thousand metric tons.

 

 

Salmon supply is comprised of both farmed salmon and wild catch.  The production of farmed salmon is dominated by Norway and Chile, and there is no salmon farming in the Netherlands.  However, the biggest salmon producer in the world is the Dutch based Nutreco; operating in Norway, Chile, Canada, Ireland, Australia and the UK.

 

Most commercially traded wild salmon is caught in the Pacific: Alaska (USA) and British Columbia (Canada) and to a lesser extent Russia.  There are no wild salmon caught in the Netherlands.  The Netherlands is, however, a significant consumer of canned wild salmon.  In the Netherlands the three leading trading companies in canned salmon are Princess, MCM and Heinz.

 

 PSD Canned Salmon

 

2002

2003*

2004**

Beginning stock

82

180

100

Total production

0

0

0

Intra-EU imports

1,718

1,262

1,250

Other imports

4,414

3,497

3,750

Total imports

6,132

4,800

5,000

Total supply

6,214

4,939

5,100

Intra-EU exports

1,454

260

300

Other exports

17

40

30

Total exports

1,471

300

330

Domestic consumption

4,263

4,261

4,250

Other use/loss

300

278

250

Total utilization

4,563

4,539

4,500

Ending stock

180

100

270

Total distribution

6,214

4,939

5,100

ts=td

0

0

0

* FAS Estimate

 

 

 

** FAS Forecast

 

 

 

 

Source: World Trade Atlas


Consumption

 

In the Netherlands, per capita consumption of all salmon is increasing.  Consumption increases, though, are limited to fresh and added-value fish products.  Post estimates that in 2002 the Dutch consumed 4.3 million kg of canned salmon, a level that has been stable for the last 5 years, and is expected to remain at a similar level in coming years.

 

Trade

 

In 2002, the Netherlands imported 6.1 million kg canned salmon, 8 percent more than the previous year.  The majority of the imported canned salmon is directly supplied by the US and Canada, although the market share of Asian countries is increasing. 

 

The US remains, by far, the leading supplier of canned salmon with a market of over 40 percent in 2002.  Approximately one-fourth of canned salmon imports are known to originate from other EU member states.  Declarations of imports from other EU states, however, are voluntary, and it is likely that actual imports are higher.

 

The trade in canned salmon mainly takes place in the last three months of the calendar year.

 

 


Import Matrix Canned Salmon

Metric Tons

 

2001

2002

2003*

United States

2,111

2,544

413

Canada

437

1,399

47

Russia

1,199

119

0

South Korea

128

234

13

Other Non EU

107

118

132

Total Non EU Import

3,982

4,414

605

 

 

 

 

Germany

1,005

848

237

Belgium

354

635

332

United Kingdom

78

208

0

Other EU

222

27

0

Total EU Import

1,659

1,718

569

 

 

 

 

Total Imports

5,641

6,132

1,174

Source: World Trade Atlas

 

 

 

* January-April 2003

 

 

 

 

Export Matrix Canned Salmon

Metric Tons

 

2001

2002

2003*

Germany

97

1,239

4

United Kingdom

1,008

74

20

Belgium

192

96

36

Other EU

146

45

15

Total EU Export

1,443

1,454

75

 

 

 

 

Total Non EU Export

51

17

6

 

 

 

 

Total Export

1,494

1,471

81

Source: World Trade Atlas

 

 

 

* January-April 2003

 

 

 

 

Marketing

 

U.S. firms that wish to export seafood to the European market might consider the benefits of using the Netherlands as a starting point.  The world's largest port, Rotterdam, is in the Netherlands.  In addition, the Netherlands has a very efficient and highly developed distribution system.  Almost 50 percent of U.S. food and agriculture exports to The Netherlands are re-exported to other EU countries, either directly or after further processing.

 

Trade Shows

 

The main seafood Trade show for the European market is the European Seafood Exposition held every spring in Brussels, Belgium.  At this show, USDA helps sponsor a pavilion where individual companies and organizations have their representation.  Other leading trade shows in Europe with seafood representation are ANUGA in Germany and SIAL in France.

 

 

Source: USDA