September 28, 2015

 

Phileo launches info campaign for flagship dairy product

 

Phileo Lesaffre Animal Care is launching this month a new international campaign to promote the benefits of Actisaf^®, touted as the benchmark solution for modern livestock farming.

 

The result of over 20 years of research, Actisaf^® was developed to meet the growing demands of dairy industry players, from farmers and feed manufacturers to dairy cooperatives and consumers. It is a unique probiotic that enhances the herd's genetic potential by increasing both productivity and milk quality.

 

Actisaf^® preserves the balance of the cow's rumen ecosystem by acting in a complementary manner on the rumen biotope and microbiota. Actisaf^® strengthens the reductive conditions in the rumen. The rumen is the first compartment of the stomach of ruminants, in which food is partly digested before being regurgitated as cud. "The reduction in redox potential is strategic as it encourages the action of fibrolytic bacteria which use lactic acid," explained Christine Julien, ruminant R&D manager at Phileo. It therefore encourages stabilisation of the rumen pH, preventing the risk of acidosis.

 

This global action at the level of the rumen ecosystem helps to increase the digestibility of the feed. As another fundamental result, Phileo research showed in 2013 that Actisaf^® reduces the inter-individual variability of the microbial profile of the cow's rumen. As Ms Julien explained, "this homogenisation of the microbiota between animals helps to standardise and stabilise herd performance".

 

By encouraging good rumen function on the farm, Actisaf^® maximises milk production and milk quality.

It is regarded as the reference product in modern livestock farming.

 

Aiming to be close to customers

 

The new information campaign about Actisaf^® is in line with Phileo's objective to be as close as possible to its customers. Phileo said each player in the industry shares in the considerable benefits that this probiotic has on the health and productivity of over 100 million animals worldwide. For example, according to Phileo, food manufacturers choose Actisaf^® for its excellent intrinsic ability to withstand manufacturing processes, especially its record granulation thermostability at temperatures up to 92°C, and its compatibility with other ingredients such as acidifiers.

 

"Vets recommend Actisaf^® for its effects on the rumen ecosystem, preventing metabolic disorders, and nutritionists for its ability to improve feed digestibility and hence to increase animals' performance", Phileo said.

 

As for farmers, it added, Actisaf^® helps maintain the health of their herd and hence increase the productivity of their farms. "By optimising herd management, each cow produces to the best of her genetic potential", said Valentin Nenov, global ruminant manager at Phileo, adding that the dairy industry also endorses the product for its positive impact on the sanitary and nutritional quality of the milk.

 

"Actisaf^® therefore contributes to the production of foods that are safer for the growth and well-being of future generations", Nenov said.

 

Measuring only a millimetre in diameter, the Actisaf^® micro-spherule contains over 40 million live yeast organisms. Phileo says that because it is highly concentrated, five grams of Actisaf^® per day per cow is enough to balance the ecosystem of the rumen, with its capacity of over 180 litres. 

 

Phileo is a major player in the animal nutrition, health and welfare market. It designs, develops and delivers innovative nutritional solutions to enhance animal health and performance.