September 22, 2016

Chr. Hansen partners LinkAsia Partners to expand reach in Asia Pacific feed market





LinkAsia Partners has embarked on a new partnership with Chr. Hansen.


The partnership represents a joint effort by both companies to bring increased focus on Chr Hansen's commitment to R&D, which until this day has provided a "rich portfolio of proven probiotic solutions". Together, Chr Hansen and LinkAsia Partners will bring the solutions to Asia Pacific's growing and demanding animal feed market.


Gorm Bang Madsen, Senior Director, Commercial Development, Chr. Hansen, said, "This partnership with LinkAsia Partners is an integral chapter in Chr. Hansen's growth strategy in Asia Pacific. Together with the professional team at LinkAsia Partners, we will continue to expand distribution channels to existing and new markets in Asia Pacific, and further our mission of delivering quality microbial products to users around the world."


"Chr. Hansen has an enviable reputation as a leading provider of microbial products, and their exceptional product portfolio of probiotics and related products are already proven successes in many countries," said David Saunders, CEO of LinkAsia Partners. "With our collaboration the plan is to make key probiotic product brands, including GalliPro and BioPlus, available for the Asia Pacific market."

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