September 21, 2021


CPF invites global start-ups to create healthy plant-based meat alternatives



Charoen Pokphand Foods Public Company Limited (CPF) and the Asia-Pacific Agri-Food Innovation Summit 2021 have announced "The CPF Innovation Challenge", inviting startups worldwide to create sustainable plant-based meat.


The entries will be closed on September 22, 2021. 


CPF head of innovation Dr. Lalana Thiranusornkij said the company recognises that plant-based protein trends are growing rapidly. Moreover, the demands of today's consumers are becoming more complex. They require products that resemble meat in all aspects such as texture, taste and nutritional value.


As a result, the company has joined hands with the Asia-Pacific Agri-Food Innovation Summit to find enterpreneurs and start-ups with solutions and technologies that meet such demands to work together with them to push innovation to commercial plant-based meat products. The cooperation will also help startups to expand capacity into the global market arena.


"Participating in this challenge is an opportunity for young entrepreneurs to work with a world-class food producer like CPF. They will have the chance to be coached by our executives and co-create the menu with our experienced chefs as well as having the opportunity to do proof of concept with CPF to upscale the production for commercial purpose," Dr. Thiranusornkij said.


The committee will select three teams to present their innovation via online to attendees of the Asia-Pacific Agri-Food Innovation Summit om November 16-18.