September 14, 2020


Aviagen welcomes customers to first virtual Production Management School



On August 3-7, Aviagen held its first virtual Production Management School which saw 480 attendees from around the world.

The virtual nature of the course broadened the scope of knowledge sharing for the Aviagen even further than the long-running physical school. The virtual school is one of many ways Aviagen is leveraging technology to stay engaged and connected with customers during the COVID-19 pandemic.

The more than 35 topics presented by Aviagen and industry experts explored best practices in poultry production that serve to strengthen bird welfare, health and performance, while increasing profitability for chicken producers. Among the highlights was a live ventilation workshop led by the poultry department staff from the University of Auburn.

The virtual school fostered lively discussions, idea exchanges, and networking among participants, while offering the convenience of engaging with the content at their own pace, from their homes and offices in their respective time zones, and using the digital device of their choice, Aviagen said. It also encouraged relationship building, with the ability for students to chat back and forth, as well as comment on posts from classmates.

To enforce concepts discussed, students tested their knowledge by taking end-of-session quizzes.

Aviagen received useful feedback from students to the topics, providing important insight for future planning. Aviagen's marketing tradeshow and digital events manager Wouter "Woody" Lassauw reported that, out of 325 votes, the session ratings scored a consistent 4.5-5 stars.

Lassauw also said that the Virtual Production Management School was a success. "Since, due to these unfortunate times, we were not able to have our annual in-person School, we had a great opportunity to create a solution that ended up being extremely successful globally," he said. "It was rewarding to see everyone around the world come together, while still being able to discuss the topics and feel connected. We've appreciated the positive comments on the school, and are happy we were able to deliver what our students wanted."

Due to overwhelming requests, Lassauw added that Aviagen is already planning future virtual schools. The Aviagen schools are by invitation only, and customers may contact their regional managers for more information. 

- Aviagen