September 8, 2020


CP Foods debuts shrimp brand produced with 100% sustainable ingredients


Charoen Pokphand Foods (CP Foods) has launched a new premium brand of shrimp called "CP Pacific" for the Thai market.

The shrimp -- called CP Pacific -- is given feed that is made from 100% sustainable and traceable ingredients to ensure that it is not from illegal, unreported and unregulated (IUU) fishing, according to CP Foods. It is also produced without the use of antibiotics at recirculating aquaculture system (RAS) facilities that have strong biosecurity.

The product establishes a new benchmark for sustainable aquaculture with less environmental impact and more resource optimisation, said Dr. Sujint Thammasart, chief aquaculture operating officer at CP Foods.

"The global food market is facing fierce competition due to COVID-19 outbreak. Besides the taste of product, consumers are becoming more and more concerned about healthy product, food safety, and the environmental impact from foods that they buy. CP Pacific is the product that will tick all boxes for consumers," said Dr Sujint.

To ensure a high quality shrimp product, CP Foods applies "3 clean principles", a self-invented farming technique, consisting of contamination-free shrimp larvae; treated water that is clean and low in sediment; and clean floors to limit possible diseases. This techniques help improving shrimp survival rate significantly.

Dr Sujint expects CP Foods to produce more shrimp than last year due to better disease prevention.

- The Fish Site