September 7, 2021
Veramaris appoints new global marketing and communications director
Veramaris recently welcomed food marketing specialist Anthony Lin to drive significant growth for the company in its key channels of aquaculture and pet food.
Lin will take the role of global marketing and communications director from September 1 and will lead the development and execution of Veramaris' marketing strategy to further strengthen the brand and product propositions and bring to life the story behind Veramaris' innovative EPA and DHA Omega-3 algae oil. He joined the company from Upfield Professional where he was global category lead for the cream and cheese categories.
Commenting on his new role, Lin said: "I am genuinely excited to be joining Veramaris and being part of this passionate, insurgent team.
"There's no question that consumers are searching the shelves for more sustainable and nutritious options. With Veramaris' unique Omega-3 algae oil, we have an amazing opportunity to help the aquaculture industry, retailers, hospitality and pet food manufacturers deliver the products people are asking for whilst reducing their impact on the planet."
Karim Kurmaly, chief executive officer of Veramaris, said: "Bringing on Anthony is a huge coup for Veramaris. His considerable experience in the global food marketing industry will be immensely valuable to us as we continue to deepen our collaboration with partners across our value chain.
"He has a proven track record in growing food categories, partnering with global retail and foodservice brands, as well as skills in digital marketing and innovation.
"I've no doubt that Anthony will be a huge asset to Veramaris and I am looking forward to working with him as we continue to support the continued sustainable growth of aquaculture."
Lin is the third hire for Veramaris this year, preceded by Victoria Parr in March and Johan Brouwer in July, who joined the company as global business development directors.