FBA Issue 16: September / October 2007

 

Diasham: Powered by innovation

 

by FBA Business Desk

 

 

DIASHAM Resources Pte Ltd is a longstanding, established provider of animal health products and feed additives. Originally founded in 1977 as a local subsidiary of Diamond Shamrock Corporation (USA), it later changed ownership to SDS Biotech Corporation/Sandoz, before evolving into a Singapore based company.

 

The high standards demanded by its former MNC owners have been ingrained into the management policies and process technology of Diasham's work culture. Moreover, it takes pride in its traditional high quality products and attentive customer assistance - but most of all - in the way it renews and keeps itself relevant through continuous innovation.

 

In the 1990s, Diasham made a name for itself with its leading edge Nopstress, a combination of soluble vitamins, enzymes and electrolytes designed to combat the effects of stress in poultry. After consolidating its earlier gains, the company is now resurgent with new product lines and successful forays into China's vast market. Moreover, Diasham's initiatives are in line with the emerging trends in Asia's livestocksector.

 

First, in line with farmers' diversification away from singular poultry rearing, new products have been developed. According to Diasham CEO and Chairman Chow Tuck Onn, "the constant threat of Avian flu has resulted in some poultry growers spreading their risks by diversifying into pig raising. Diasham has a range of products to cater to this sector."

 

Chow explains that, "Besides Nopstress,, Diasham also sees good potential in its Nopcozyme range of enzyme products and products for the pig industry like Diacoxin and Trimoxal." Along with Quadrex and Trimixin, these products meet the needs of swine rearing in demanding markets such as China's hog rearing sector.

 

Moreover, the increasing demand for biofuels has diverted grain from food and feed use to fuel. Given the permanent nature of high prices and short supplies for traditional feeds such as corn or fishmeal, farmers across Asia are economising by using lower cost, but less digestible feeds wherever possible.

 

This has resulted in a growing role for feed enzymes as nutritionists convert low cost feed ingredients with poor digestibility into alternative energy sources. Here too, Diasham was ahead of the learning curve, developing enzymes that improve the digestibility of these new feeds. CEO Chow states that, "The trend towards use of lower cost feed ingredients with poorer digestibility should see significant growth in demand for Diasham's enzyme products."

 

 

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