August 20, 2015

Aviagen demonstrates continual commitment to regional markets at VIV Turkey

 

Aviagen^® demonstrated its ongoing commitment to Turkey, the Middle East and Africa (TMEA) region at the recent 7th biannual VIV Turkey exhibition in Istanbul, Turkey, building on successful attendances in recent years.

Working together with its local business unit, Aviagen Anadolu, it communicated its ethos of providing a 'local touch with a global reach' at the show through its three brands, Arbor Acres^®, Indian River^® and Ross^®. Throughout the show, the Aviagen TMEA and Aviagen Anadolu teams focused on providing first-hand communications between its personnel and customers from the local and wider region.

During the event, Aviagen Anadolu, which has been the market leader in Turkey for 13 years, took the opportunity to underline its commitment to Turkey in the form of investment, product supply, management advice and understanding of its customers. Its recent investments in Turkey include a hatchery in Elmadag in 2013, a state-of-the-art ISO 17025 accredited laboratory, new parent stock delivery vehicles, a Grandparent Farm and a stand-alone feed decontamination unit.

"Aviagen remains extremely committed to Turkey, the Middle East and African region and our brands hold a high market share in this part of the world," said Michael Garden, Aviagen's business manager for the Middle East and Africa. "We were therefore delighted to see such a great turnout at VIV Turkey, with a high number of Aviagen grandparent and parent distributors from Asia, the Middle East and Africa in attendance."

"VIV Turkey was the perfect setting to highlight the recent excellent performance of Aviagen brands and their continued growth in the region, which was demonstrated by all customers reporting broiler improvement in feed conversion ratio by up to five points ahead of competitors. It all bodes well for continued success in this territory in the years to come," Garden added.