August 20, 2015

MSD launches new poultry health tool

MSD Animal Health (known as Merck Animal Health in the US and Canada) has launched the Convenience Program Evaluation.

The new poultry health field service is an addition to the company's Convenience Program, an initiative designed to help poultry producers protect chickens against various diseases while achieving optimal vaccination standards, bird quality and performance goals.

The Convenience Program Evaluation is designed to help producers troubleshoot disease outbreaks, optimise vaccination processes, and maintain the health of their poultry through the use of tools available through MSD Animal Health Representatives via mobile devices and toolkit.

Convenience Program Evaluation is a free service for poultry customers worldwide.

"MSD Animal Health is committed to working with customers beyond disease control, with product offerings to provide services and solutions that substantially improve vaccine efficacy and promote optimal poultry health," said William Vaughn, Global Marketing, Poultry, MSD Animal Health. "We can now offer our customers a suite of services that can help them optimise their businesses and choose the right combination of products to ensure stronger health conditions for and performance of their flocks."

Producers can receive the benefits of the Convenience Program Evaluation by working with their local MSD Animal Health Representative. Together, they will assist in troubleshooting disease outbreaks, increasing the skill and knowledge of hatchery personnel, and building a database to analyse hatchery and first-week-of-age process trends to improve chick quality.

In addition, the tool provides information about vaccines, including a comprehensive outline of vaccine preparation and administration.

Through user-friendly design and support, the Convenience Program Evaluation can help producers identify ways to improve the vaccine administration process by examining trends and analysing results.

Through a combination of in-ovo and day-old vaccination application, the Convenience Program process provides earlier and longer protection, without producing adverse reactions.

As a part of the MSD Animal Health Convenience Program, the ultimate goal of the Convenience Program Evaluation is to ensure that producers are working vaccination into common practice beginning in the hatchery.