August 18, 2015


Monsanto launches Roundup Ready PLUS® Challenge




Monsanto has announced the online start of the 2015 Roundup Ready PLUS® Challenge, a programme designed to demonstrate the benefits of a complete residual herbicide programme in combination with the Genuity® Roundy Ready 2 Yield® soybeans. 


According to Monsanto, the approach is effective in controlling weeds and in protecting yield potential for farmers battling herbicide-resistant weeds in their fields.


"The PLUS Challenge is a head-to head comparison of weed management systems designed to show the effectiveness and value of the Roundup Ready PLUS Crop Management Solutions to a farmer's current practices," said Chris Reat, Monsanto's marketing manager for Roundup Ready PLUS.


"For five years now, Roundup Ready PLUS has been instrumental in helping farmers put together an effective residual herbicide programme in their Genuity Roundup Ready 2 Yield soybean crops while offering incentives to use multiple mechanisms of action for better management of resistant and tough-to-control weeds. This year's PLUS Challenge will help reinforce to more farmers the value of protecting yield potential through better weed management."


In the PLUS Challenge, farmers using alternative weed control management systems are chosen to participate. Alternative weed control strategies may include less-than-recommended rates of residual herbicides, no residuals or an alternative trait package and weed control systems.


Participating farmers are asked to either split fields, or plant an adjacent field, using their current weed management system and compare it to a field where the farmer uses Roundup Ready PLUS Crop Management Solutions.


Roundup Ready PLUS began as Cotton Performance PLUS in 2008. Cotton Performance PLUS was a revolutionary platform that provided cotton farmers incentives to use residual herbicides, including competitor products, in their weed management programme.


In the 2011 growing season, Roundup Ready PLUS evolved to include weed management recommendations and incentives in cotton, soybeans and corn. Since its introduction, Roundup Ready PLUS has served as a platform of recommendations, incentives and training to manage glyphosate-resistant broadleaf weeds.


Products endorsed in Roundup Ready PLUS have been proven to perform with glyphosate-tolerant crops, and farmers are incentivised for using them.

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