August 12, 2020

 

Tongwei Group drives feed sales via TV show

 

 

 

The Tongwei Group, a leading aquafeed supplier in China, is trying to drive feed sales by luring farmers toward new premium fish species via television.

 

The company is sponsoring the popular program "Zhi Fu Jing" on the state-owned China Central Television's (CCTV) Agriculture TV channel, SeafoodSource reports. The programme introduces farmers to new methods, species and feed.

 

The show recently featured Yan Xia Fang, who is in the construction-supply business but who ventured into farming golden grass carp (Gold ctenopharyngodan), which he said gives him better income.

 

While on a business trip to Guangzhou, Yan visited a fish farm where he was told that the golden grass carp was making a profit margin of 10 yuan (US$1.40, EUR1.20) per 550 grams. "I thought that's a better margin than I was making from selling concrete", Yan said in the report

 

Yan said he found the taste of the fish, which is native to Russia, "very special", adding that it is a favorite fish of restaurant owners who, he said, pay CNY20 ($2.80, EUR2.40) per 500 grammes, compared with CNY6 ($0.86, EUR 0.73) for the common grass carp.

 

Tongwei, meanwhile, has ranked 53rd in the 2020 "China's 500 Most Valuable Brands" Top 100 list, as announced at the 17th World Brand Conference 2020 in Beijing last Aug. 5.

 

Tongwei's brand value officially exceeded CNY100 billion at CNY100.267 billion ($14.435 billion), becoming the first company in the global aquatic and photovoltaic industries with a brand value of more than CNY100 billion.