July 27, 2021
Avivagen announces strategic changes to support growth in Asia and South America
Avivagen Inc. has announced new strategic measures to support continued growth in Asia and Brazil.
The company has retained the services of Lesley Nernberg as technical sales and marketing consultant focused on accelerating the adoption of Aviagen's OxC-betaTMLivestock feed additive in Asia.
With a focus on marketing feed additives and complete feed across Asia, Nernberg has held important technical sales and operation management positions with several multinational animal nutrition companies such as ADM, Diamond V and Biomin.
Based in Thailand, Nernberg holds a graduate degree in animal science and nutrition from the University of Manitoba, and has established himself as an expert in the livestock feed additive industry in Asia over the past nine years.
Nernberg will focus primarily on Vietnam, Indonesia and South Korea.
Avivagen also announced the termination of its Brazilian OxC-betaTMLivestock distribution agreement with São Paulo, Brazil-based Look Chemicals Importacao E Exportacao LTDA. Advanced discussions with potential new distribution partners are currently underway in order to support the company's growth ambitions in the world's third-largest feed production market.
"We have experienced considerable success in a number of Asian markets to date, and the addition of an accomplished, respected and connected expert like Mr. Nernberg will help us further establish OxC-betaTMas a leading health-promoting option for producers throughout the region," said Kym Anthony, chief executive officer of Avivagen Inc. "We're also very excited about the potential for new agreements to support our continued and accelerated growth in Brazil. We thank Look Chemicals for their support during our entry into this important production market."