July 26, 2021


Alberta, Canada government in partnership to support sustainable growth of beef industry



The government of Alberta, Canada is partnering with the Canadian Cattlemen's Association, Alberta Beef Producers and Alberta Cattle Feeders' Association to ensure Canada's beef industry continues to grow sustainably and remains competitive.


The partnership involves undertaking a competitiveness study that will provide important insights and data for the industry.


"Collaborating with industry is vital to growing and advancing our agriculture sector in Alberta. This partnership demonstrates our shared commitment to grow Alberta's food and processing sector. We know that agriculture will play a big part in Alberta's economic recovery and growth," said Devin Dreeshen, Alberta's Minister of Agriculture and Forestry, in a statement.


With government support, the study will help the beef industry identify challenges and opportunities in their supply chain, including:


- Promoting transparency in cattle and wholesale beef markets;


- Supporting processor resiliency and plant reinvestment strategies;


- Expanding harvest capacity for small to medium-sized processors and identifying the supports required for this growth;


- Planning for surge capacity when events like the COVID-19 pandemic put stress on the food supply chain.


Alberta has the potential to increase capacity and the study will help determine where additional investments could be made to find efficiencies and achieve an optimal processing level.


The study can also look at other measures to increase competitiveness, like the possibility of legislating price reporting, similar to the United States, to facilitate open, transparent price disclosure and provide all producers and processors with comparable levels of market information.


"Beef production in Canada is one of the best tools we have to reach our shared conservation and climate change goals while providing good-paying jobs for Canadian families," said Bob Lowe, president of the Canadian Cattlemen's Association. "The Canadian beef industry has a unique ability to deliver significant environmental services, including carbon storage and sequestration, wildlife habitat preservation and flood resiliency."

- The Cattle Site